Media Strategy Director

1w1 week ago

DEPT®

Berlin, DE · Full-time · €80,000 – €120,000

About this role

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. Clients include Google, Lufthansa, Meta, eBay, and OpenAI.

This role is part of our Growth Strategy team delivering end-to-end data-driven campaigns that foster creativity and performance. You serve as the connecting link between client business objectives and our agency's comprehensive service portfolio. You work closely with the Client Service team to create and implement strategic plans for well-known brands.

You develop long-term digital marketing strategies including communication, performance, and media tactics in collaboration with channel and tech experts. Together with the client service team, you present work and ideas in workshops, QBRs, or other formats. Our Germany team combines technology, creativity, and data for state-of-the-art solutions.

Collaborate with specialists like SEA, SEO, CRM, Data, and Social Advertising Consultants to drive measurable results. Stay ahead of industry trends and best practices to keep strategies cutting-edge. Lead and participate in local and global new business projects while driving internal knowledge.

Requirements

Fluency in both German and English
Located and available to directly start working from offices in Hamburg, Berlin or Cologne
Professional experience as a digital planner, communications or media strategist
Knowledge of the technical as well as creative capabilities of popular digital marketers/networks (Search, Social, Display, Mobile, DOOH, etc)
Independently conducts consumer research, develops data-based target group insights and derives holistic communication strategies, campaign plans, channel and media recommendations
Can explain complex data and information in an easy and understandable manner to clients
Are a networker able to bring together different disciplines and specialists
Have a high sense of responsibility and enjoy working independently

Responsibilities

Create influential and powerful strategies for clients to push them as advanced, efficient, and effective brands
Collaborate with clients to understand business goals, target audience, and industry landscape
Translate insights derived from data into a clear story to convince the client
Develop innovative and data-driven digital marketing strategies that align with client objectives
Work closely with specialists like SEA, SEO, CRM, Data and Social Advertising Consultants
Leverage understanding of marketing, technology, and innovation to create comprehensive plans
Work with cross-functional teams to ensure optimal execution of campaigns and projects
Stay ahead of industry trends and best practices to ensure strategies remain cutting-edge