Media Buyer - Google / Microsoft Ads (Remote)

1w1 week ago

Impact Brands

Remote · Full-time · €14,400 – €20,400

About this role

IMPACT BRANDS is a leading contributor to the health and wellness industry, growing from 5 to over 400 colleagues with a diverse family of 7+ brands like PureHealth Research and Nation Health MD. We have positively impacted 3 million people worldwide. Join us as a remote Media Buyer - Google / Microsoft Ads to impact billions together.

Plan, launch, and optimize paid campaigns across Google Ads and Microsoft Advertising to achieve performance and ROI goals. Manage multi-channel advertising including Search, Display, YouTube, and Discover while identifying growth opportunities through keyword, audience, and competitor research. Monitor budgets, bids, and daily performance with key metrics like CTR, CPC, CPA, and ROAS.

We embrace remote work culture, cherishing open-mindedness, high energy, and adaptability in our dynamic environment. Flatwork culture offers the chance to influence the company right from the start. Enjoy team spirit with regular team-building activities and engaging online events.

Prioritize growth for every team member with advancement from intern to leadership roles. Access personal development through online training and professional growth via exceptional performance recognition. Benefit from achievement bonuses, exclusive company products, and much more like a welcome package.

Requirements

Hands-on experience with Google Ads and Microsoft Advertising campaign management
Proficiency in multi-channel advertising including Search, Display, YouTube, and Discover
Strong skills in keyword research, audience targeting, and competitor analysis
Expertise in creating and testing ad creatives, copy, and landing pages with AI tools
Ability to analyze performance metrics such as CTR, CPC, CPA, and ROAS
Experience setting up conversion tracking with Google Analytics and Google Tag Manager
Knowledge of advertising policy compliance in regulated niches like Nutra

Responsibilities

Plan, launch, and optimize paid campaigns across Google Ads and Microsoft Advertising to achieve performance and ROI goals
Manage multi-channel advertising (Search, Display, YouTube, Discover, etc.) and identify growth opportunities through keyword, audience, and competitor research
Create and test ad creatives, copy, and landing page angles using AI tools and data-driven insights
Monitor budgets, bids, and daily performance, analyzing key metrics (CTR, CPC, CPA, ROAS) to continuously optimize campaigns
Set up and maintain conversion tracking using Google Analytics and Google Tag Manager
Ensure compliance with advertising policies, especially in sensitive niches like Nutra