Senior Creative Director - Social & Content

4w4 weeks ago

Airbnb

San Francisco, US · Full-time · $208,000 – $260,000

About this role

Airbnb is seeking a visionary creative leader who operates at the intersection of content, culture, and brand. This role oversees multiple social workstreams while shaping a cohesive, culturally relevant content ecosystem that blends brand storytelling with social-first execution.

In a typical day, you will lead creative across social and content workstreams, ensuring output is distinctive and aligned with Airbnb's brand vision. You will develop content formats, series, and repeatable franchises, while being hands-on in concepting and storytelling.

This role is part of our internal, multidisciplinary Creative Team, partnering across marketing, product, comms, and external creators. You will collaborate with internal teams, external creators, and production partners to bring ideas to life at scale.

You will build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints. This is a hands-on leadership role for someone who has built social-native content systems and understands how to create work that audiences choose to watch, follow, and share.

Requirements

12+ years of creative leadership experience across social, content, and brand storytelling
Proven success developing YouTube-first or video-led content, including series, channels, or recurring formats that have built and retained audiences
Experience operating in environments where editorial, entertainment, and brand intersect
Strong understanding of platform mechanics, especially video platforms (YouTube, TikTok), and how content succeeds within them
Deep fluency in social platforms (Instagram, TikTok, YouTube) and understanding of how audiences behave differently across them
Track record of ideas that drive conversation, sharing, and earned attention

Responsibilities

Lead creative across multiple social and content workstreams, ensuring output is distinctive, culturally relevant, and aligned with Airbnb's brand vision
Develop and guide content formats, series, and repeatable franchises, not just one-off campaigns
Be hands-on in concepting and storytelling, while also setting a clear creative vision for teams and partners
Collaborate with internal teams, external creators, and production partners to bring ideas to life at scale
Build strong relationships across Brand, Marketing, Comms, and Product to ensure cohesion across all touchpoints
Partner with Creative Operations and Production to scale output efficiently without compromising quality
Mentor and grow a team of multidisciplinary creatives, fostering a culture of curiosity, craft, and experimentation

Benefits

Work as part of an internal, multidisciplinary Creative Team at a globally recognized brand
Opportunity to shape a culturally relevant content ecosystem for a company with over 5 million hosts worldwide
Collaborate with external creators and production partners to bring ideas to life at scale
Lead and mentor a team of multidisciplinary creatives in a culture of curiosity and experimentation