Creative Director - Copy & Content

3w3 weeks ago

Resident

US · Full-time · $150,000 – $180,000

About this role

Ashley Digital, the e-commerce engine behind Ashley Furniture Industries, is seeking an experienced Creative Director, Copy & Content to lead and unify the copywriting function across the organization and family of brands. This role sits at the intersection of world-class retail and digital innovation, driving the e-commerce experience for millions of customers.

Reporting to the VP of Brand & Creative, you will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels. You will lead a growing team of writers developing compelling, conversion-minded, and brand-right messaging across marketing campaigns, product storytelling, ecommerce, retail, social, email, and executive messaging.

This is a fast-moving, highly collaborative team operating at a transformational moment, charged with shaping how people discover, explore, and buy home furnishings. The team's expertise spans data science, performance marketing, product, and creative, reaching millions of customers every day.

You will play a critical role in building a unified voice system across the organization while helping establish next-generation AI-enabled creative workflows and scalable content systems. This is a rare combination: the energy of a tech company, the stability of an industry leader, and the opportunity to build something truly significant.

Requirements

Deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale
Exceptional creative instincts and operational discipline
Forward-thinking mindset around how AI and emerging technologies can transform modern creative organizations
Highly polished and strategic creative leader with experience leading a growing team of writers
Ability to develop compelling, conversion-minded, and brand-right messaging across multiple channels
Experience building unified voice systems across a large organization with multiple brands

Responsibilities

Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands
Build and oversee a centralized copy organization supporting marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling
Ensure consistency, clarity, and quality across all written communication and customer touchpoints
Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems
Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with business objectives
Oversee the development and approval of copy across campaigns, product launches, presentations, and digital experiences
Help establish next-generation AI-enabled creative workflows and scalable content systems that elevate both quality and speed