Digital Media Buyer - Remote

1w1 week ago

ICF

US · Full-time · $61,232 – $104,094

About this role

Join our team as a Digital Media Buyer and immerse yourself in the dynamic realm of digital advertising. Execute and optimize digital media campaigns across programmatic display, native, and social channels for Energy and Government sectors. Own the digital buying for entire accounts while driving performance through analytics and strategic thinking.

Manage day-to-day campaigns across platforms like Google, Facebook, LinkedIn, The Trade Desk, and CM360 to meet budget and KPI goals. Analyze campaign data regularly to identify trends and insights for improved strategy. Oversee monthly reporting with tools such as Google Looker, Microsoft Excel, and Google Analytics.

Work closely with media strategists to develop and implement comprehensive media plans aligned with client goals. Be an active member of a dynamic and collaborative team contributing to campaign success. Participate in a positive work environment focused on excellence in execution and optimization.

Leverage opportunities for career advancement in an enriching organization. Stay abreast of industry trends and advancements in digital advertising. Turn insights into impactful actions to contribute significantly to team success.

Requirements

Bachelor's degree (or equivalent experience)
2+ years of hands-on experience in campaign buying across online marketing channels such as social media marketing, display advertising, video advertising on platforms like Google, Facebook, Programmatic DSP
1+ years using web analytics tools such as Google Analytics and Google Tag Manager
Proficiency in Microsoft Excel
Ability to pass a background check and drug screening
In-depth knowledge of media vendors, platforms, verification partners, and DSPs

Responsibilities

Execute and optimize digital media campaigns across online marketing channels including Google, Facebook, LinkedIn, The Trade Desk, and CM360
Manage day-to-day digital campaigns toward budget and KPI goals with necessary adjustments for optimal performance
Own digital buying for assigned accounts utilizing expertise in digital media and analytics
Analyze campaign data regularly to identify trends and insights that inform strategy
Oversee monthly reporting for assigned campaigns providing insights and recommendations using Google Looker, Microsoft Excel, and Google Analytics
Collaborate with media strategists to develop comprehensive media plans for Energy and Government clients
Contribute to a dynamic team environment and collaborative efforts for campaign success