Media Director

1w1 week ago

Community Boost

Remote · Full-time · $150,000 – $225,000

About this role

We’re looking for a Media Director to lead and evolve our agency’s media strategy, operating standards, and performance stability across client accounts. This senior strategic and operational leader ensures consistent, high-quality planning, execution, optimization, and reporting across Paid Social, Search, Programmatic, CTV, and integrated digital channels. The role oversees media planning and buying standards while driving cross-channel innovation.

Create, lead, and enforce a unified performance media operating model across all digital channels including Search, Social, Programmatic, CTV, and emerging platforms. Standardize media planning frameworks, budget allocation models, forecasting tools, and testing roadmaps. Define and roll out campaign structure standards, QA protocols, naming conventions, pacing rules, and optimization cadence.

Mentor and develop Channel Leads and senior specialists into strategic owners, training them on strategic reporting with constructive insights. Partner closely with Client Service, Data & Analytics, Creative, and Operations to build a unified operating model. Establish performance accountability systems, including escalation thresholds and cross-account benchmarking.

Serve as senior strategic lead on key nonprofit accounts, owning media vision and high-level performance accountability. Develop audience-led, full-funnel strategies aligned to fundraising, donor acquisition, advocacy, and mission-driven KPIs. Strengthen client relationships at the senior level as a trusted advisor and escalation point.

Requirements

Expertise in leading media strategy across Paid Social, Search, Programmatic, CTV, and integrated digital channels
Proficiency in attribution frameworks, GA4 reconciliation, and performance measurement narratives
Experience developing audience-led, full-funnel strategies for nonprofit KPIs like fundraising and donor acquisition
Knowledge of media planning, budget allocation, forecasting tools, and testing roadmaps
Skills in campaign structure standards, QA protocols, pacing rules, and optimization cadence
Ability to drive cross-channel innovation and reduce performance volatility
Strong background in CTV offerings and emerging performance channels

Responsibilities

Create, lead and enforce a unified performance media operating model across all digital channels (Search, Social, Programmatic, CTV, and emerging platforms)
Standardize media planning frameworks, budget allocation models, forecasting tools, and testing roadmaps
Define and roll out campaign structure standards, QA protocols, naming conventions, pacing rules, and optimization cadence
Mentor and develop Channel Leads and senior specialists into strategic owners
Serve as senior strategic lead on key nonprofit accounts, owning media vision and high-level performance accountability
Lead high-risk account audits and stabilization plans when performance volatility occurs
Partner with Data & Analytics to align on attribution frameworks, reporting clarity, GA4 reconciliation, and measurement narratives
Contribute to new business strategy, pitch development, and media POVs tailored to nonprofit growth challenges