Digital Media Planner

1w1 week ago

GMMB

Washington, US · Full-time · $65,000 – $85,000

About this role

GMMB seeks an experienced Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for political clients. You'll synthesize industry research and trends to create compelling media recommendations. Manage cross-platform digital campaigns across display, video, social, and mobile.

Provide expert counsel and guidance to clients on digital media advertising strategies. Synthesize digital media research, reports and trends to inform compelling media POVs and recommendations based on target audiences and client goals. Develop and persuasively present digital media recommendations to clients and prospects.

Join sharp, passionate people at GMMB who bring deep expertise on issues like education, health, climate, democracy, economic mobility, and social justice. Work with candidates and organizations committed to what matters. GMMB has a hybrid work schedule with at least three days in office presence.

This full-time, salaried position runs through mid-November 2026. Make a difference in the world with a team that's pretty good at doing good. Change happens every day, not just on election day.

Requirements

Experience providing strategic counsel on digital advertising strategies for political clients
Ability to synthesize industry research and trends into compelling media recommendations
Proficiency in developing and presenting digital media plans to clients and prospects
Knowledge of managing media buying across display, video, social, and mobile platforms
Skill in monitoring, optimizing, and reporting on digital campaign performance
Familiarity with evolving digital platforms, industry trends, and targeting techniques

Responsibilities

Provide expert counsel and guidance to clients on digital media advertising strategies
Synthesize digital media research, reports and trends to create compelling media POVs and recommendations based on target audiences and client goals
Develop and persuasively present digital media recommendations to clients and potential clients through new business pitches
Manage day-to-day media buying needs, including delivering creative specs to vendors and facilitating payment to vendors
Monitor campaign performance, optimize to achieve objectives, and analyze and report results
Manage cross-platform digital campaigns across display, video, social, and mobile
Understand the value and role of evolving digital platforms and stay abreast of industry trends, best practices and targeting techniques

Benefits

Hybrid work schedule with at least three days in office presence; additional days as needed
Full-time, salaried and benefits eligible position
Role runs through mid-November 2026