Media Planner

1w1 week ago

Croud

US · Full-time · $75,000 – $85,000

About this role

Croud is a global, full-service digital marketing agency. Through data, technology, and creativity, teams drive business performance and growth for ambitious brands. This role offers an ambitious programmatic expert a chance to join the Retail Media team focusing on activation across the funnel.

Excel at turning data on audience behavior or campaign performance into actionable insights. Leverage experience in digital channels with clear understanding of measurement and targeting for planning and optimization. Use audience and market insight plus industry tools to inform client decisions.

Work closely with clients to interpret objectives, create measurement frameworks, write strategy, build testing methodologies, and diagnose performance. Monitor campaigns in real-time, share insights with channel experts, and build holistic views. Decipher digital measurement and ROI for prestigious clients alongside the Strategy & Planning team.

Croud New York in Soho houses highly-skilled digital experts passionate about innovation and great client work. Join a rapidly expanding team and client portfolio for hands-on experience with leading brands across industries. Contribute to long-term growth in a fast-paced environment.

Requirements

Programmatic expertise with focus on activation across the funnel
Experience working with digital channels
Clear understanding of digital measurement and targeting for campaign planning and optimization
Adept at using audience and market insight to direct planning
Proficiency with industry tools to surface data on audiences, markets, and competitors
Experience working closely with clients to solve problems and invest media budgets
Ability to interpret client objectives, create measurement frameworks, and diagnose performance

Responsibilities

Work closely with senior client stakeholders to identify and solve key marketing challenges
Collaborate with internal teams at Croud to pull plans together
Develop cross-channel media planning informed by all available data
Develop media strategy and recommendations under Senior Media Planner guidance
Present media plans and provide plan maintenance including objectives, strategies, and updates
Define audiences through segmentation and personas using planning tools
Maintain stewardship of reports including competitive analysis using Strategy software
Oversee measurement and testing strategy across channels to drive performance improvements

Benefits

Hands-on experience working with world's leading brands across every industry sector
Join a rapidly expanding team and client portfolio
Collaborate with highly-skilled digital experts passionate about innovation