Media Director

1w1 week ago

VML

New York City, US · Full-time · $75,000 – $180,000

About this role

VML, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce to create connected brands. We seek a Media Director for our Connections department to support a key client. This leader embodies our vision, develops materials for new business pitches, and drives innovative media strategies.

You will manage client media-related issues, foster strong relationships, and lead media planning efforts. Develop plans supporting marketing objectives, reinforce consumer behaviors in idea development, and empower ideas with new media technologies. Identify opportunities for content and multi-platform partnerships while analyzing competitive activity.

Join a global network of 26,000 talented people across 55+ markets, with offices in New York, London, and more. Work with award-winning teams serving clients like Ford, Microsoft, and Nestlé. Collaborate with analytics teams on measurement frameworks and campaign optimization.

Present media plans to clients, ensure execution on schedule and within budget, and develop recap reporting on performance. Support junior team growth and meet regularly with media reps to stay expert on technologies. Contribute to integrated offerings that drive client growth.

Requirements

Outstanding verbal communication skills
Ability to develop and present materials for new business pitches
Experience managing client media-related issues and fostering strong relationships
Expertise in leading media planning that drives innovative ideas
Knowledge of new media technologies and capabilities
Proficiency in analyzing competitive activity and identifying partnership opportunities
Skill in creating media plan recommendations, selecting channels, and scheduling

Responsibilities

Manage the flow of client media-related issues, creating solutions and resolving problems
Develop and maintain excellent relationships with clients
Establish timetables for the development of plans
Support the growth and development of junior team members
Develop media plans that support the client's marketing objectives
Reinforce consumer behaviors in the integrated idea development process
Empower innovative ideas by bringing appropriate new media technologies
Present media plans to clients and work with analytics team on measurement and optimization