Senior German Creative Copywriter

1d1 day ago

Grover

Berlin, DE · Full-time · €55,000 – €75,000

About this role

Founded in 2015, Grover enables consumers and businesses across Europe to subscribe to tech devices on flexible terms. As a pioneer of the circular economy, the company refurbishes devices to reduce e-waste. We seek a Senior German Creative Copywriter to join the Design team at our Berlin HQ.

In this role you will own the voice of Grover across brand campaigns, performance marketing, CRM, and product surfaces. You report directly to the Head of Design and partner on strategic direction of copy including tone of voice and messaging frameworks.

You will lead our AI copy stack, building prompts, style guides, and workflows in Gemini, Claude, Lokalise, and Contentful. This allows other teams to self-serve high-quality copy while you scale efforts from Germany to all four markets.

This strategic position suits a writer who treats AI tooling as core craft. You will connect business goals to the right messages and channels while presenting and defending copy decisions to stakeholders.

Requirements

5+ years of experience as a copywriter in a fast-paced environment
Native German and native or bilingual English
Local market insight for cultural references across DE/AT
Portfolio demonstrating range in brand, performance, and lifecycle copy
Experience using AI tools like Gemini and Claude as part of daily craft
Ability to build prompt libraries and brand-voice style guides
Hands-on experience with Lokalise and Contentful
Strong strategic thinking to connect goals to messages and channels

Responsibilities

Own Grover's voice in German and English across brand, performance, CRM, and product surfaces
Drive strategic direction of copy including tone of voice and messaging frameworks
Create brand and campaign copy from concepts and taglines to headlines and scripts
Develop performance and growth copy for paid social, display, search, and landing pages
Write CRM and lifecycle copy across email, push, and in-app messaging
Support product copy on web, app, and checkout surfaces through Contentful
Build and maintain Grover's AI copy stack with prompts and brand-voice style guides
Scale high-quality copy workflows so teams can self-serve effectively