Executive Creative Director

2d2 days ago

Thesis

New York City, US · Full-time · $180,000 – $260,000

About this role

You came up through direct response and know what makes people stop, click, and buy. You also started paying attention to the bigger picture: how a brand looks, feels, sounds, and moves through culture. Performance and taste make each other better at Thesis.

Run the content studio end to end and own all brand expression while leading performance creative. Write the briefs, set the strategy, and build the team responsible for every piece of creative that goes into the world. Oversee production across video, photo, UGC, design, copy, and editorial.

Build workflows, SOPs, and asset management systems that let the team ship high-volume work without sacrificing quality. Mine consumer insight from research, reviews, and social comments to translate into strategic creative briefs. Own testing frameworks and the loop between data and creative output.

This role is a path to VP of Creative or broader executive leadership. Build and manage a team of designers, writers, videographers, editors, and freelancers while setting a high bar for experimentation and craft.

Requirements

7+ years in marketing with a proven track record in direct-response creative and content strategy at scale.
Experience managing teams, studios, or creative departments.
Portfolio that shows both performance results and genuine creative taste.
Obsessed with the consumer and studies culture and competitors.
Strong opinions about what good looks like but lets data change your mind.
Can present a creative vision to the C-suite and back it up.
DTC and/or supplement experience is a differentiator.

Responsibilities

Run the in-house studio end to end and oversee production across video, photo, UGC, design, copy, and editorial.
Write the briefs and translate consumer insights into strategic creative briefs that give the team a clear target.
Lead direct-response content across paid social, email, landing pages, video, and emerging channels.
Own how the brand shows up everywhere including ads, product pages, packaging, events, and partnerships.
Build brand narratives and long-arc campaigns that extend beyond performance channels into culture.
Make claims that are compelling and compliant while working with legal without losing the creative edge.
Tinker, experiment, and build infrastructure around AI tools to move faster and free the team for higher thinking.
Build and manage a team of designers, writers, videographers, editors, and freelancers while setting a high bar.