Senior Copywriter

1w1 week ago

RKD Group

Full-time · $75,000 – $85,000

About this role

RKD Group, a direct response marketing and advertising agency, seeks a Senior Copywriter to achieve breakthrough results that make a positive impact. Headquartered in Dallas, Texas, this remote-first company has helped hundreds of nonprofits raise billions to fulfill their missions. Joining the team makes you an integral part of that mission.

The Senior Copywriter is assigned to specified creative teams tailored to client needs, responsible for copy treatment, conceptual approach, writing quality, and brand message integration. They report to the Associate Creative Director while partnering with art directors to determine conceptual approaches and creative processes meeting strategic, production, and timing requirements.

Leads and inspires Copyeditors and Junior Copywriters, ensuring high-quality, strategy-driven content aligned with the ACD’s vision and RKD Group’s best practices. Thrives in a team-oriented environment partnering with creative, client service, production, and sales teams to deliver top output. Brings excellent communication, presentation skills, conceptual abilities, brand-building expertise, and fundraising knowledge.

Contributes to new business pitch materials with strong understanding of multi-channel direct response techniques. Serves as client expert by monitoring activities relevant to missions and outreach. Researches trends, strategies, and technologies as best practices.

Requirements

Associate or bachelor’s degree in advertising, journalism, or related field preferred, or equivalent professional experience
Knowledgeable of direct response marketing best practices, including fundraising writing for direct mail, digital media, DRTV, brand strategy, and creative strategy
Preferred 5+ years direct response fundraising experience
Experience with concept development and campaign development
Copywriting experience for an advertising agency, direct response firm, or fundraising organization
Experience in creative development for both traditional and digital media
Highly proficient computer skills

Responsibilities

Work closely with Creative Group’s ACDs and Art Director to develop donor-centric, insight-driven, integrated creative solutions
Collaborate with team members to develop offers, determine resources, and provide packaging input for direct mail materials
Provide creative concept and direction for marketing materials and campaigns
Serve as resident client expert by gathering, organizing, and delegating resources per client and project, ensuring alignment with brand standards, tone, and messaging
Research marketing trends, strategies, and technologies used as best practices
Present to and lead meetings with clients as well as agency teams
Collaborate to define creative strategy, establish and manage timelines, write multiple creative projects simultaneously, facilitate timely delivery, troubleshoot issues, and ensure quality control