Media Buyer - Google / Microsoft Ads (Remote)

1w1 week ago

Impact Brands

Remote · Full-time · €14,400 – €20,400

About this role

IMPACT BRANDS is a leading contributor to the health and wellness industry, expanding from 5 to over 400 colleagues with a family of 7+ brands including PureHealth Research and Nation Health MD. We have positively impacted 3 million people worldwide. Join us as a remote Media Buyer - Google / Microsoft Ads to help impact billions together.

Plan, launch, and optimize paid campaigns across Google Ads and Microsoft Advertising to achieve performance and ROI goals. Manage multi-channel advertising including Search, Display, YouTube, and Discover. Create and test ad creatives, copy, and landing pages using AI tools and data-driven insights.

Embrace our remote work culture that cherishes open-mindedness, high energy, and adaptability in a dynamic environment. Enjoy a fully remote organization with flatwork culture and regular team-building activities. Team spirit thrives through engaging online events.

Prioritize growth with advancement from intern to leadership roles based on performance. Access personal development through online training and professional opportunities. Celebrate successes with achievement bonuses and exclusive company products.

Requirements

Hands-on experience managing Google Ads and Microsoft Advertising campaigns
Proficiency in multi-channel advertising including Search, Display, YouTube, and Discover
Skill in keyword, audience, and competitor research for growth opportunities
Experience creating and testing ad creatives, copy, and landing pages with AI tools
Ability to analyze metrics like CTR, CPC, CPA, and ROAS for optimization
Expertise in Google Analytics and Google Tag Manager for conversion tracking
Knowledge of advertising compliance in Nutra and similar sensitive niches

Responsibilities

Plan, launch, and optimize paid campaigns across Google Ads and Microsoft Advertising to achieve performance and ROI goals
Manage multi-channel advertising (Search, Display, YouTube, Discover, etc.) and identify growth opportunities through keyword, audience, and competitor research
Create and test ad creatives, copy, and landing page angles using AI tools and data-driven insights
Monitor budgets, bids, and daily performance, analyzing key metrics (CTR, CPC, CPA, ROAS) to continuously optimize campaigns
Set up and maintain conversion tracking using Google Analytics and Google Tag Manager
Ensure compliance with advertising policies, especially in sensitive niches like Nutra