Senior Art Director - Brand Design & Identity

3d3 days ago

Capital One

Richmond, US · Full-time · $87,700 – $120,100

About this role

We are seeking an Art Director to join the Enterprise Brand Design and Identity team. This role is for a designer with a strong branding and design background. You will develop and document the Capital One brand design system through brand standards.

In this role you must be a strategic systems thinker capable of balancing high-level brand needs with audience segment nuances. You will imagine how the design system flexes and evolves to meet tomorrow's needs. Proactively identify opportunities to make brand identity more modern, relevant, and distinctive.

Collaborate with copywriters, creative directors, brand and marketing strategists plus internal marketing and line-of-business partners. Act as a strategic partner rationalizing every creative decision through brand strategy, usability, and measurable business impact.

Proactively evolve the visual language while anticipating market trends and technical needs. Manage a complex library of assets with focus on internal associate user experience. Maintain a holistic brand view ensuring consistency across channels, products, and segments.

Requirements

Endless curiosity with a drive to keep learning.
Flexible and welcoming of change and challenge.
Share point of view while seeking out what might be missing and listening.
Big ideas driven by proof, persistence, and patience.
Storyteller who simplifies the complex and compels audiences to act.

Responsibilities

Design, develop, and document brand identity and its delivery systems ensuring every rule and asset is clear and accessible.
Pivot between high-level conceptual big ideas and the meticulous documentation required to scale them effectively.
Proactively evolve visual language by anticipating future market trends and technical needs.
Manage and improve a complex library of assets focusing on user experience for internal associates.
Act as a strategic partner rationalizing creative decisions through brand strategy, usability, and business impact.
Maintain a holistic view ensuring consistency and integrated thinking across channels, products, and segments.
Learn from consumer data and behavioral insights to directly influence and sharpen design solutions.
Present work in a compelling way to create support across different audiences.