Creative Director

The Creative Director leads creative strategy and concept development for key brand and product initiatives at NIO. Responsibilities span campaign development, co-branding projects, short video content, key visuals, offline experiences, and digital page design. The role converts abstract brand ideas into executable creative systems and themes.

Day-to-day work involves guiding projects from initial concept through final production while maintaining visual consistency and quality. The director manages internal creative teams and external partners to deliver work across social, e-commerce, and physical touchpoints. Close coordination with brand, merchandise, and marketing groups ensures efficient execution.

The position requires strong aesthetic judgment to unify brand expression across channels and formats. Candidates must demonstrate proven ability to lead full project cycles independently while applying modern tools including AI-assisted creative production methods.

This senior role offers the opportunity to shape multi-channel creative output for a high-profile automotive brand. Team leadership and cross-functional collaboration are central to driving innovative campaigns from strategy to delivery.