About this role
This is a remote position for a results-driven Media Buyer managing paid advertising campaigns across a client portfolio. The role focuses on Meta and Google Ads platforms with accountability to measurable client outcomes through performance metrics.
You plan and launch campaigns by building architecture including targeting, audience segmentation, and bidding strategies. Conversion tracking is set up using GA4, Meta Pixel, and GTM before every launch to ensure accurate measurement.
Daily monitoring involves optimizing toward KPIs like CPL, CPA, and ROAS while managing budgets proactively. A/B tests on creative and audiences are run continuously with learnings documented for ongoing improvements.
Clear performance reports are delivered on an agreed cadence through the account management team. Risks are identified early and communicated proactively to maintain positive client results.
Requirements
- 3+ years managing paid media campaigns for client accounts
- Experience managing monthly ad budgets of $5,000+ per client account
- Proficiency with Meta Ads Manager and Google Ads at a professional level
- Proficiency with Looker Studio or equivalent for client-facing reporting dashboards
- Working knowledge of landing page optimisation and CRO principles
- Availability to work full-time in MST hours
Responsibilities
- Plan and launch paid campaigns across Meta Ads and Google Ads for assigned client accounts
- Build campaign architecture including structure, targeting, audience segmentation, and bidding strategy
- Set up and validate conversion tracking using GA4, Meta Pixel, GTM, and UTMs before every launch
- Monitor campaign performance daily and optimise toward agreed KPIs including CPL, CPA, and ROAS
- Manage budgets proactively by pacing correctly and reallocating based on performance
- Run ongoing A/B tests on creative, copy, audiences, and landing pages while documenting learnings
- Deliver clear performance reports on an agreed cadence with results, context, and next steps
- Identify and communicate risks before they impact client outcomes
Benefits
- Remote work open worldwide
- Immediate start available
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