Art Director

1w1 week ago

SAMY

Mexico City, MX · Full-time · MXN 600,000 – MXN 1,200,000

About this role

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing. In this role, you will translate creative concepts into high-impact visual content that stops the scroll and pioneer Generative AI tools to enhance creativity.

You will lead visual direction for social media campaigns, ensuring assets are innovative and platform-native. Use Generative AI to generate mockups and unique visual assets for social content. Collaborate with copywriters and strategists to develop big ideas across organic and paid social.

Direct photo shoots, video production, and motion graphics while identifying AI opportunities to streamline production. Stay ahead of social media trends, viral formats, platform updates, and AI technologies. Guide junior designers in traditional principles and ethical AI use.

We are kind and direct, collaborating without silos or egos, and giving feedback that helps others grow. We thrive with people who are kind, collaborative, driven by excellence, and committed to impact. At SAMY, we create an inclusive environment where every voice matters and uniqueness contributes.

Requirements

Senior-level art direction with a social-first portfolio (TikTok/Reels/Shorts examples)
Bilingual (English/Spanish) communication
Strong social-native video editing skills (short-form, vertical, captions, pacing)
Ability to create trendy visual design and motion/video assets for social
Strategic use of AI as a visual tool (generation, editing, adaptation, versioning)
Deep understanding of platform culture and trends, especially in the U.S. market
(Preferred) Experience with skincare & beauty clients
High autonomy and speed to perform well in a fully remote environment

Responsibilities

Lead the visual direction for social media campaigns, ensuring all assets are innovative, platform-native, and aligned with brand identity
Use Generative AI tools to generate high-fidelity mockups and produce unique visual assets for social content
Collaborate with copywriters and strategists to develop big ideas that work across organic and paid social ecosystems
Direct photo shoots, video production, and motion graphics sessions, identifying opportunities where AI can augment or streamline traditional production
Stay ahead of social media trends, viral formats, platform updates, and AI technologies to keep creative output fresh and relevant
Guide junior designers in both traditional design principles and the ethical/effective use of AI tools in their daily creative process