Senior Social Media Art Director

3w3 weeks ago

Pahnke GmbH & Co. KG

Hamburg, DE · Full-time · €65,000 – €85,000

About this role

This role is about visually leading brands in the digital space—shaping everything from look & feel to a consistent content DNA. You'll conceive and execute social-first campaigns and always-on formats with clear creative direction and a performance mindset.

Day-to-day, you'll manage productions from low-budget to high-end, including shooting and post-production, while also leveraging AI for image and video creation. You'll create social media guides and template kits to streamline content production and ensure quality standards evolve continuously.

You'll work closely with text and social media management teams, providing creative direction that aligns with brand positioning. As a senior, you'll mentor junior art directors and help build your own creative team within the agency.

This is a chance to grow alongside big and small brands that are managed long-term, not just short-term. You'll have ownership over design standards and the freedom to shape your team, all while working in one of Hamburg's best-located offices in the Schanzenviertel.

Requirements

Several years of experience as a (Senior) Art Director in a digital environment, ideally at a social media or creative agency
Strong sense for social media trends, visual communication, and platform-specific content
Understanding of brand identities and their positioning on social media
Confident use of common design and content tools, plus enthusiasm for AI
Experience in planning and executing content productions
Team-player mentality with a desire to share knowledge and develop others on your own initiative

Responsibilities

Visually lead brands in the digital space, from look & feel to consistent content DNA
Conceive and visually execute social-first campaigns and always-on formats with clear creative direction and a focus on performance
Steer and realize productions from low-budget to high-end, including shooting and post-production supervision
Create AI-supported image and video content
Ensure quality and further develop existing design standards
Build social media guides and template kits for efficient content production
Collaborate closely with copy and social media management teams
Mentor and develop junior art directors professionally

Benefits

Long-term leadership of big and small brands, not just short-term projects
Independent work with your own creative freedom
Short decision-making paths and flat hierarchies
Opportunity to build your own creative team
Mobile working and flexible hours
Workation up to 10 days per year
Discounted memberships (e.g. Urban Sports Club, Beat21) and weekly back fitness course
One of the city's most beautiful offices in the Schanzenviertel