About this role
Salesforce seeks a Senior Copywriter to join the Customer & Brand Partnerships Creative team. This role focuses on crafting copy that simplifies complex ideas and reveals what is possible for customers. The position emphasizes storytelling that resonates far beyond the brand itself.
You will lead copy development across customer stories, campaign copy, co-branded activations, editorial content, digital, and social. Interviewing customers and distilling business outcomes into human narratives forms a core part of the work. Maintaining narrative coherence across multi-format programs ensures unified emotional impact.
The Global Brand & Creative team builds brand awareness campaigns and produces customer stories that move markets. Within this, the Customer & Brand Partnerships function extends the brand into new contexts, audiences, and cultural moments. Collaboration with creative directors, designers, and strategists drives projects from brief through delivery.
This opportunity allows you to shape Salesforce's most visible creative outputs with intelligence and a strong editorial point of view. Driving creative concepting and upholding brand voice across all outputs provides a platform for impactful work in the agentic era.
Requirements
- Understands that the most powerful copy simplifies the complex and reveals what is possible for real people
- Knows how to find the story inside a customer's success and shape it into something that resonates far beyond the brand
- Understands what it means to write in service of a partnership honoring two voices and two missions without losing clarity
- Equally at home writing a flagship customer narrative, a co-branded campaign headline, and the social caption that stops the scroll
- Brings intelligence, empathy, and a strong editorial point of view to all customer and partnership creative outputs
Responsibilities
- Lead copy development across customer marketing and brand partnership creative including customer stories, campaign copy, co-branded activations, editorial content, digital and social, and experiential touchpoints
- Shape and maintain narrative coherence across complex, multi-format programs ensuring every piece ladders up to a unified story
- Interview customers, distill complex business outcomes, and translate them into narratives that feel human and strategically aligned
- Act as a senior creative voice and copy lead on cross-functional teams partnering with creative directors, designers, strategists, and brand partnership managers
- Write across a wide range of voices and formats from bold campaign headlines and punchy social copy to long-form storytelling and editorial features
- Drive creative concepting and ideation bringing a strong copy perspective to the earliest stages of a project
- Uphold and evolve Salesforce brand voice and tone across all customer and partnership outputs
- Manage multiple workstreams simultaneously across pods and programs meeting deadlines in a fast-paced environment
Similar roles

Senior Copywriter
2w2 weeks agoWe Are Social
New York City, US · Full-time · $90,000 – $120,000

Associate Creative Director
3w3 weeks agoOneMagnify
Detroit, US · Full-time · $110,000 – $130,000

Creative Director
4w4 weeks agoRKD Group
Full-time · $110,000 – $140,000

Social Creative Director
4w1 month agoWe Are Social
London, GB · Full-time · £85,000 – £115,000
