Brand Media Partnerships Director

1w1 week ago

PMG

New York City, US · Full-time · $175,000 – $250,000

About this role

PMG is a global independent marketing services and technology company named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022. It leverages business strategy, creative, media, and insights via its proprietary Alli platform to deliver digital solutions. The team of over 900 works for brands like Apple, Nike, and Sephora across 85+ countries.

As Brand Media Partnerships Director, set strategic direction for cross-channel media campaigns and manage operations including partner management and performance analysis across Display, Video/CTV, Audio, and Publisher Partnerships. Establish long-term partnerships with publishers to maximize reach and negotiate annual deals for premium inventory. Provide executive communication with strategic insights and recommendations to clients.

Join a passionate, collaborative team of media professionals dedicated to innovation, strategy, and creativity in Brand Media advertising. Lead talented individuals committed to excellence and mutual support while developing impactful campaigns. Thrive in an environment pushing boundaries of what's possible.

Mentor media professionals, fostering excellence, innovation, and collaboration. Spearhead cross-agency projects delivering measurable client success. Enjoy strategic thinking, team leadership, and creating campaigns that forge meaningful brand-audience connections.

Requirements

10+ years of experience in digital media strategy, campaign management, media partnerships, or related field, including 4+ years of leadership experience
Expert-level knowledge of Account Planning, Brand Media, and Content Creation to develop innovative strategies and impactful campaigns
Advanced understanding of Marketing Metrics, Marketing Planning & Analysis, and Market Research & Consumer Behavior
Proficiency in Adobe Analytics, Google Analytics, and Microsoft Excel for data analysis and actionable insights
Proven ability to build and maintain strong relationships with key media partners for premium inventory and innovative opportunities
Strong communication and collaboration skills for alignment with clients, internal teams, and external partners
Ability to work on cross-functional teams to ensure cohesive 360-degree media strategies

Responsibilities

Set the strategic direction and oversee execution of cross-channel media campaigns to meet performance goals and exceed client expectations
Manage media operations including partner management, campaign optimization, and performance analysis across Publisher Partnerships, Display, Video/CTV, Audio, and other channels
Establish and maintain long-term strategic partnerships across media channels to maximize campaign reach and effectiveness
Identify and negotiate annual deals with key publishers for consistent rates, premium inventory, and first-look opportunities
Provide high-level executive communication to clients with strategic insights, performance updates, and actionable recommendations
Mentor and guide a team of media professionals, fostering a culture of excellence, innovation, and collaboration
Spearhead cross-agency high-impact projects and initiatives that deliver measurable client success