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ICF

Senior Broadcast Buyer (On-Call) - Remote

2w

ICF

US · Part-time · $81,499 – $138,549

About this role

We are seeking an experienced Senior Broadcast Buyer to lead the planning, negotiation, and execution of broadcast media buys across local broadcast television, local cable, and terrestrial radio. This role is critical to delivering strong, efficient results for clients operating primarily in local and regional markets. The ideal candidate brings deep hands-on buying experience, strong station relationships, and proven negotiation skills.

Lead buying and stewardship across multiple designated market areas for local TV, cable, and radio. Negotiate rates, added value, and makegoods directly with station and rep sales teams to maximize client investment. Analyze proposals and schedules to ensure efficient reach, frequency, and delivery against goals.

Establish and maintain trusted relationships with station sales representatives and rep firms at local and regional levels. Collaborate closely with internal media strategy, analytics, and account teams to align buys with broader campaign objectives. Oversee execution including order placement, trafficking, and ongoing stewardship.

Monitor pacing and performance, proactively addressing underdelivery through optimizations or negotiated makegoods. Stay current on local market dynamics, inventory trends, political windows, and pricing fluctuations. Provide post-buy analyses to verify delivery against purchased audience goals like TRPs and GRPs.

Enjoy flexible workplace arrangements and work-life balance. Benefit from donation matching, volunteer opportunities, tuition reimbursement, professional development resources, 401k matching, and Employee Stock Purchase Plan. Deliver efficient buys within +/-10% margin and become a trusted local broadcast expert.

Requirements

  • Bachelor’s degree in communications, marketing, advertising, or related field (or equivalent experience)
  • 8+ years of hands-on broadcast buying experience with emphasis on local broadcast TV, local cable, and terrestrial radio
  • 8+ years of demonstrated expertise negotiating pricing, makegoods, and value-added opportunities
  • Deep understanding of local market economics, inventory supply/demand, and station dynamics
  • Familiarity with political advertising impacts and blackout periods
  • Strong analytical skills to assess schedules, CPPs, and delivery performance
  • Experience managing multiple clients, markets, and budgets simultaneously

Responsibilities

  • Lead buying and stewardship for local broadcast TV, local cable, and terrestrial radio across multiple DMAs
  • Negotiate rates, added value, and makegoods directly with station and rep sales teams
  • Establish and maintain strong relationships with station sales representatives and rep firms
  • Analyze proposals and schedules to ensure efficient reach, frequency, and delivery
  • Oversee buy execution, including order placement, trafficking coordination, and ongoing stewardship
  • Monitor pacing and performance, proactively addressing underdelivery through optimizations or makegoods
  • Ensure accurate management of budgets, estimates, invoices, and reconciliation
  • Collaborate with internal media strategy, analytics, and account teams

Benefits

  • Flexible workplace arrangements and work-life balance
  • Donation matching and volunteer opportunities
  • Tuition reimbursement
  • Access to professional development resources
  • 401k matching
  • Employee Stock Purchase Plan