Creative Director - Paid Social

4w1 month ago

Ethos

US · Full-time · $150,000 – $266,000

About this role

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. We're looking for a Creative Director who gets genuinely excited by the question: why did that ad work?

This role has one core mandate: make our paid social creative breakthrough. You'll own creative strategy and execution across Meta, TikTok, YouTube, UGC, and influencer content, from concept through production and delivery.

You'll lead and develop a team of two video editors, two ACDs, and a Senior Designer, giving sharp, specific, actionable feedback that elevates the team's output. You'll champion AI adoption to accelerate concepting, production, and creative iteration.

This is a rare opportunity for a CD who thinks in tests, moves fast, and loves seeing their work tied directly to real results. You'll play a key role in shaping where the creative goes next in a category that's been doing things the same way for over a hundred years.

Requirements

10+ years in creative direction with a strong portfolio of paid social and direct response video creative
Deep expertise in performance creative at scale, including UGC, influencer content, and DR formats across Meta, TikTok, and YouTube
Understanding of hooks, scroll-stopping formats, and what drives conversion, with ability to articulate specific craft decisions
Fluent in the distinct language and culture of each platform — you don't treat Meta, TikTok, and YouTube as the same brief with different dimensions
Proven ability to give feedback that is sharp, fast, and elevating
Experimentation mindset: you've worked closely with performance or growth marketing teams on testing frameworks
Experience managing and developing a creative team

Responsibilities

Own the creative strategy and execution for paid social across Meta, TikTok, and YouTube, from concept through production and delivery
Develop hooks, formats, and concepts that stop the scroll and drive conversion
Drive UGC and influencer/creator partnerships, developing briefs and frameworks that produce content that feels native and converts
Give sharp, specific, actionable feedback that elevates the team's output and moves work forward fast
Stay deeply in tune with what's working across paid social channels, using performance data as a source of creative inspiration
Champion AI adoption across the team to accelerate concepting, production, and creative iteration
Lead and develop a team of two video editors, two ACDs, and a Senior Designer
Build the frameworks and processes that let a lean team produce quality work at volume

Benefits

Significant ownership over creative strategy and execution across top social platforms
Work with a lean, high-impact team where your work is tied directly to real results
Opportunity to push creative into new territory in a category ripe for disruption
Champion AI adoption and shape the future of creative production