Account Director - Influencer Marketing

3w3 weeks ago

Viral Nation

US · Full-time · $120,000 – $160,000

About this role

Viral Nation is seeking a dedicated Account Director with a robust mix of influencer marketing, social media, analytics, and content marketing experience. This role combines strategic vision with hands-on leadership, guiding a team of Account Supervisors and owning the seamless execution of client programs.

As the end-to-end scope owner, you are instrumental in driving the day-to-day ownership of client programs, collaborating closely with our Centre of Excellence and Agency Operations teams to ensure timely and budget-conscious delivery. You will spearhead key responsibilities including influencer engagement, paid social, and measurement, while orchestrating every facet of executional success.

Viral Nation offers a fluid, creative, and growth-oriented environment that supports your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry fuels our success and guides us in paving the path forward.

We are driven to push boundaries and think beyond today to deliver strategies that scale the world's fastest-growing digital brands. Strong performance leads to high expectations, and we must keep raising the bar together.

Requirements

Robust mix of influencer marketing, social media, analytics, and content marketing experience
Expertise in both paid and earned engagement strategies
Deep understanding of influencers across segments and channels
Adherence to global marketplace disclosure guidelines for influencer-led initiatives
Superior social and interpersonal skills to work autonomously and navigate collaborative dynamics
Ability to effectively manage up and communicate with confidence in client-facing interactions
Cross-functional project management experience alongside COE teams
Analytical prowess to measure success in partnership with BI and Measurement teams

Responsibilities

Own and lead flawless execution of client scopes, working alongside the VP or Director of Client Services to identify strategic business growth
Ensure on-time, on-budget delivery of client scopes, prioritizing exceptional client service and five-star experiences
Lead the development and implementation of overarching strategic direction for a diverse portfolio of social and influencer campaigns
Know the components needed for flawless executional delivery and push for exceptionally creative work across a mix of global clientele
Spearhead key responsibilities including influencer engagement, paid social, and measurement in collaboration with the COE team
Serve as the end-to-end scope owner, ensuring flawless delivery of impactful results that exceed expectations
Orchestrate every facet of executional success, from tactical planning and budget management to comprehensive influencer oversight
Navigate post-procurement influencer facilitation and adeptly handle challenging client conversations