Performance Media Buyer - Junior

3w3 weeks ago

Araby Brand

Cairo, EG · Full-time · EGP 120,000 – EGP 180,000

About this role

ArabyBrand is a leading digital marketing agency specializing in performance marketing tailored to clients across the MENA region. We are seeking a Junior Performance Marketing Specialist to join our innovative team and help deliver exceptional results.

In this role, you will assist in developing and executing performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn. You will monitor and analyze campaign performance metrics including CPA, CPC, CTR, and ROAS, and support A/B testing efforts to optimize ads, landing pages, and audience targeting.

You will collaborate with cross-functional teams including Creative, Content, and Analytics to ensure campaigns align with overall marketing strategies. You will also conduct market research to identify trends and opportunities, and generate performance reports with actionable insights for the senior team.

This is your chance to learn from industry leaders, gain hands-on experience, and grow in a fast-paced, results-driven environment. ArabyBrand invests in your professional development and offers a collaborative, supportive workplace with remote and hybrid working options.

Requirements

Bachelor's degree in Marketing, Business, or a related field
1-2 years of experience in digital marketing (internships or entry-level roles are welcome)
Familiarity with tools such as Google Analytics, Google Ads, and Facebook Business Manager
Strong analytical and problem-solving skills with a data-driven mindset
Eagerness to learn and adapt in a fast-paced environment
Excellent communication and teamwork skills
Passion for digital marketing and performance optimization

Responsibilities

Assist in developing and executing performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn
Monitor and analyze campaign performance metrics, including CPA, CPC, CTR, and ROAS
Support A/B testing efforts to optimize ads, landing pages, and audience targeting
Collaborate with cross-functional teams (Creative, Content, and Analytics) to ensure campaigns align with overall marketing strategies
Conduct market research to identify trends, opportunities, and areas for improvement
Generate performance reports and provide actionable insights to the senior team
Stay updated on the latest trends in digital marketing and performance advertising

Benefits

Receive mentorship from industry experts and grow your skills in performance marketing
Work alongside a passionate, supportive, and talented group of marketers
Be part of a company that invests in your professional development and opens doors to advancement
Contribute to campaigns that drive real results for businesses across the region
Flexible environment with remote and hybrid working options