Sales Account Executive

2w2 weeks ago

Nexstar Media Group, Inc.

Savannah, US · Full-time · $40,000 – $55,000

About this role

This Sales Account Executive generates advertising revenue by calling on established agencies and cold-calling new prospects, convincing clients of the merits of television and digital advertising. The role focuses on implementing strategies to consistently grow revenue and exceed revenue goals.

The day-to-day involves making sales calls on existing and prospective clients, maintaining assigned accounts, and developing new accounts. You will prepare and deliver sales presentations while explaining how specific advertising types benefit clients' products or services.

This role works closely with both clients and station personnel to develop advertisements and schedules. You will provide clients with information regarding rates for advertising placement in all media and collaborate on effective advertising placements.

The position offers the chance to establish credible relationships within the local business community. Success in this role leads to exceeding revenue targets and growing a personal client portfolio through consistent implementation of revenue growth strategies.

Requirements

Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Minimum one year’s experience in sales, preferably in the media field
Valid driver’s license with an acceptable driving record
Experience achieving long-range objectives and implementing the strategies and actions to achieve them
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

Responsibilities

Generate advertising revenue by calling on established agencies and cold-calling new prospects
Implement strategies to consistently grow revenue and exceed revenue goals
Establish credible relationships with the local business community
Make sales calls on existing and prospective clients
Maintain assigned accounts and develop new accounts
Prepare and deliver sales presentations to clients
Explain to customers how specific types of advertising will help promote their products or services effectively
Develop advertising schedules with clients and station personnel responsible for placing advertising into station media