Digital Marketing Manager / Media Buyer

3w3 weeks ago

Client Accelerators

Westfield, US · Full-time · $50,000 – $75,000

About this role

Do you geek out on Media Buying and love driving revenue through direct response marketing? Client Accelerators is seeking a Media Buyer / Digital Marketing Manager to research, strategize, and run ads across YouTube, Facebook, TikTok, Google, and other platforms. We currently spend over $3 Million Dollars a Month across these platforms and you’ll be helping increase that to $5 Million a month this year.

You will be managing upwards of $50,000 to $75,000 a day on these platforms, forecasting and creating different scenarios to hit client targets. You’ll compile and analyze performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.

You’ll work within a pod of videographers, copywriters, strategists, and data scientists to plan each client, forecast targets, script and direct each creative, then launch and work to hit forecasted targets every single quarter. You will be working with some of the biggest names in the expert and consulting industry, including clients like Russell Brunson, Anik Singal, Mike Tyson, and Dan Bilzerian.

As we continue to grow our advertising agency, you’ll have the opportunity to scale winning campaigns and help drive clients to new heights. Great creative is the key to actually scaling on paid traffic, and you will be working with our creative team to come up with new angles, big ideas, and ultimately drive creative strategy for our clients.

Requirements

Proven experience in media buying and digital marketing across platforms like YouTube, Facebook, TikTok, and Google.
Ability to manage large daily ad budgets (upwards of $50,000 - $75,000 per day).
Strong data-driven decision-making skills with experience compiling and analyzing performance data.
Experience with direct response marketing and driving revenue through paid traffic.
Ability to forecast and create scenarios to hit client targets based on ad metrics and conversion rates.
Familiarity with sales funnel strategy and identifying optimization opportunities.
Experience working collaboratively within a pod of videographers, copywriters, strategists, and data scientists.

Responsibilities

Manage upwards of $50,000 - $75,000 a day across YouTube, Facebook, TikTok, Google Search & Display advertising platforms.
Forecast and create different scenarios to hit client targets, mapping out current ad metrics and conversion rates.
Compile and analyze performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
Identify pages in the sales funnel that aren’t hitting industry benchmarks to increase conversion rate and drive more revenue with the same traffic.
Work with the creative team to come up with new angles, big ideas, and drive creative strategy for clients.
Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
Conduct competitor research to look at what’s already working in a particular niche and use that to inspire ads and funnels.

Benefits

Hit 80% of Projected Quarterly Bonus Compensation From Client Roster.
75% of all Clients Quarterly Profit Goals Are Hit.
100% of Projected Quarterly Ad Budgets Are Hit.
Maintains a ‘B+’ rating or higher during Quarterly Reviews.
Work with world class copywriters, videographers, operations, and other media buyers.
Use Slack for client communications with a culture of over-communication and speed.